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At a glance:
Director of Birchwood & Co with over 20 years’ experience in the care sector, including more than 15 years in senior leadership. Brings a strong background in acquired brain injury and complex care, combining practical frontline experience with empathetic leadership and a commitment to high-quality, person-centred support.
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Qualifications:
Degree in Journalism — Liverpool John Moores University
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Profile
Rachel is the Director of Birchwood & Co and brings over 20 years of senior leadership experience across health, social care and rehabilitation services. Throughout her career she has led and developed complex care services, case management teams and multidisciplinary professionals, always with a strong focus on safe, high-quality and person-centred support. Her expertise spans strategic leadership, operational management, business development, governance, quality assurance, service transformation and CQC compliance.
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Rachel has led the development and oversight of complex care and rehabilitation packages for adults and children living with acquired brain injury, traumatic brain injury, spinal cord injury, cerebral palsy and other complex neurological conditions. She works closely with clients, families, Case Managers, Deputies, Solicitors, therapists and healthcare professionals, making sure every person receives a service shaped around their own needs, goals and aspirations.
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She is passionate about raising standards across the independent case management sector, and believes exceptional rehabilitation comes from strong relationships, clinical excellence and a genuine commitment to person-centred practice. Her approach brings together strategic thinking and a practical understanding of the challenges faced by clients, families and professionals, so that everything Birchwood delivers is built on quality, transparency and compassion. Alongside leading the organisation, Rachel continues to develop new services, support the wider team and drive continuous improvement across Birchwood.
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Areas of Expertise
Acquired brain injury and complex care
Senior leadership and service management
Governance, quality assurance and CQC compliance
Care and rehabilitation coordination
Service development
Person-centred support